Interior Design Story

During winter 2023 a previous hospitality design client reached out about an opportunity to design and specify a food kiosk at Richmond Traders shopping centre. The client is Little Brother Vietnamese Bar and Kitchen. A client I first worked with in 2018 on their first restaurant in Melbourne’s CBD. This is how I designed the Little Brother kiosk at Richmond Traders, completed in May 2024.

My clients had a solid business plan for their Little Brother Vietnamese kiosk. For example, they wanted a different target audience to their city premises. They also wanted to extend trading hours to evenings.

Post pandemic evening trade has suffered in some parts of Melbourne’s CBD so my client was seeking to find a new market for their food offering.

Another key aspect of the brief was about improving the value of the brand for future resale value. Therefore, return on investment was a key component to this hospitality design brief.

My responsibility was to build the brand through hospitality design to ensure the business had value to potential buyers in the future.

Aesthetically the Little Brother kiosk at Richmond Traders was to reveal similar attributes to the city location.

This includes incorporating the brand colours, and materials, textures and shapes synonymous with Vietnamese street food culture.

The brief also needed to incorporate all the guidelines as outlined in the Richmond Traders kiosk tenancy design rules and regulations.

Key rules and regulations included observing height, lighting and articulation design elements in the counters and internal joinery. As well signage guidelines and aesthetic direction.

Drawings by Interiorscape

Construction by MDT Building Group

Photography by Lisbeth Grosmann